A 2008 survey of 1,000 people by the Entertainment Technology Center at USC found that 17 percent would watch 3D at home. A survey by marketing firm In-Stat found that the more familiar people were with 3D in theaters or who owned a Bluray player the more likely they were interested in watching 3D content at home.

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The 3D Entertainment Summit in association with Variety, co-produced by Bob Dowling and Unicomm LLC, and presented by The Entertainment Technology Center (ETC) @ USC announced today attendance and sponsorship of the 2009 show doubled last year`s tally. This year`s event, which was held at the Hilton Los Angeles in Universal City September 16 and 17, attracted more than 500 attendees representing the “who`s who” in 3D from top brands and all aspects of the entertainment community, while drawing international media coverage. Major sponsors included Sony Digital, Sony Electronics, RealD, 3ality, DreamWorks, Panasonic and IMAX.

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“Is this the same thing as the 1960s and 1970s?” asked David Wertheimer, CEO and executive director of the Entertainment Technology Center at the University of Southern California, referring to failed attempts to jumpstart 3D. He doesn’t think so. Because of digital technology, 3D is here to stay. He said his organization’s data shows that the more experience people have with 3D, the more likely they are to want it again.

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In 2005, Hollywood studios’ Digital Cinema Initiative, aided by the Entertainment Technology Center’s Digital Cinema Lab in Los Angeles, created a specification for a standard digital cinema package. Now, approximately one in every three digital theater screens in the United States is equipped for 3-D, according to the report “3-D TV: Where Are We Now and Where Are Consumers,” by David Wertheimer, CEO of the Entertainment and Technology Center at the University of Southern California, and Shawn DuBravac, adjunct professor at the George Mason University School of Business.

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The 3D Entertainment Summit(TM) in association with Variety, co-produced by Bob Dowling and Unicomm, LLC, and presented by The Entertainment Technology Center (ETC) @USC announced today its full speaker list for the 2009 event which will be held at the Hilton Los Angeles in Universal City September 16 and 17. The two-day conference will focus on all aspects of 3D business from the theatre to the home. Virtually all 3D films, consumer technologies and video games will be examined at this year’s 3D Entertainment Summit.

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The 3D Entertainment Summit(TM) in association with Variety, co-produced by Bob Dowling and Unicomm, LLC, and presented by The Entertainment Technology Center (ETC) @USC announced today its full speaker list for the 2009 event which will be held at the Hilton Los Angeles in Universal City September 16 and 17. The two-day conference will focus on all aspects of 3D business from the theatre to the home. Virtually all 3D films, consumer technologies and video games will be examined at this year’s 3D Entertainment Summit.

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Link to coverage
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The 3D Entertainment Summit(TM) in association with Variety, co-produced by Bob Dowling and Unicomm, LLC, and presented by The Entertainment Technology Center (ETC) @USC announced today its full speaker list for the 2009 event which will be held at the Hilton Los Angeles in Universal City September 16 and 17. The two-day conference will focus on all aspects of 3D business from the theatre to the home. Virtually all 3D films, consumer technologies and video games will be examined at this year’s 3D Entertainment Summit.

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The Entertainment Technology Center at University of Southern California, a non-profit consortium that brings together top entertainment and consumer electronics companies to listen to and evaluate consumer mindshare towards future technologies, announced that Thales has joined ETC@USC as a Gold Sponsor.

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9/8

Press Release

Earlier this week, I had a chance to visit the folks at USC’s Entertainment Technology Center, the so-called ETC@USC where I got a look at some of the cool, new 3D technologies coming to market. The demo takes on all the more significance given Sony CEO Howard Stringer’s comments today that new Sony TVs are on the way, along with a new 3D channel coming to Europe’s Sky.

David Wertheimer, a former Paramount Digital president, now runs ETC@USC, and while I’m saving the crux of our interview for our upcoming coverage, I wanted to share some of his comments about these trends: “I think you will begin to see 3D rolling out in a big way in 2010,” he tells me. “It will begin to make its way into the major retailers. You’ll probably see discs and other kinds of ways of getting 3D…I think you are going to see 3D migrating into the home beginning in the tail end of this year, but there will certainly be a big push in 2010.”

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Thales has joined ETC@USC, The Entertainment Technology Center at University of Southern California (ETC@USC), a non-profit consortium that brings together top entertainment and consumer electronics companies to listen to and evaluate consumer mindshare towards future technologies, as a Gold Sponsor.

As a Gold Sponsor, Thales will participate in the Center’s Technical Advisory Board and project working groups. ETC@USC sponsors may participate in industry-shaping discussions and focus groups. Members may also network with sponsors and board members, including the major Hollywood studios and prestigious entertainment technology companies.

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