“The new competition from Verizon may cause AT&T to push even harder to increase their network’s capability and reliability, so they may retain unhappy customers,” said Bryan Gonzalez of the Entertainment Technology Center in Los Angeles.

“In the end, the increase in available phones across carriers will only help consumers see lower rates and higher quality products in the marketplace.”

Having smartphones on multiple carriers will also help smartphone makers increase the size of their audience, Gonzalez said.

“This will only further spur competition in the multicarrier smartphone market,” Gonzalez said. “For a long time, the smartphone manufacturers were at the will of the cell phone carriers. But as smartphones become more appealing and gain popularity, phone carriers must start to give in to smartphone maker’s demands.”

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“The new iPhone will at a minimum have the same features offered on a GSM version of the iPhone,” said David Wertheimer, CEO and executive director of the Entertainment Technology Center at USC, a nonprofit consortium funded by Hollywood studios and a variety technology companies. “Customers will expect it to be in parity with what is offered by AT&T and other GSM carriers.”

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Students talk about how they are finding and viewing their favorite television shows.  Includes answers to the the question, “Would you pay for Hulu?”

SYDNEY, NSW: According to research carried out by the Consumer Electronics Association, a large proportion of consumers are considering purchasing a 3D TV in the near future. It seems the availability of 3D content is still the major obstacle for adoption.

According to the CEA and Entertainment and Technology Center at the University of Southern California, 67 per cent of those planning to buy a 3D-enabled TV within the next three years said they will be more likely to buy if they can received and watch 3D television programs through an antenna, cable, satellite or fiber-to-home.

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Sales of 3-D-ready television sets will hinge on the amount of 3-D content available, according to a survey by the CEA and the University of Southern California’s Entertainment and Technology Center. About 67% of respondents who intended to buy such a television said 3-D TV programming would make them more likely to do so, although 65% said their primary motivation would be to watch 3-D movies on their home TV sets.

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Panasonic CTO Eisuke Tsuyazaki said that Panasonic will work with the Entertainment Technology Center at the University of Southern California (ETC@USC) to develop studies about the bio-physiology of 3D systems.

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What will drive eventual adoption of at-home 3D technology?  According to a study released this week, it’s content, content, content.

According to the “3D in the Home: Who, What, When, and Where” study released Thursday by the Consumer Electronics Association -along with the Entertainment and Technology Center (ETC) at the University of Southern California – 67 percent of respondents who plan to purchase a 3D-enabled TV in the next three years said they are more likely to buy one if they can receive 3D TV programming, whether through cable, satellite or other service providers.

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“All of the systems are capable of delivering really high-quality 3D, and each of the business models offers slightly different characteristics,” USC Entertainment Technology Center chief David Wertheimer says. “But it’s getting very competitive, especially outside of the U.S.”

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At first, they’ll find their 3-D viewing choices limited to a handful of movies, some sporting events, three channels from DirecTV and the Discovery Channel 3-D, said David Wertheimer, executive director and CEO of the Entertainment Technology Center at the University of Southern California, which acts as a forum on 3-D technology and consumer attitudes.

“As with any other kind of electronics, the cost will get driven down very quickly, and the amount of programming will increase,” Wertheimer said.

Research has found that consumers are clamoring for 3-D. For instance, 25 percent of those surveyed by the Consumer Electronics Association and the Entertainment Technology Center said they expect to buy a 3-D TV in the next three years.

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Arlington, Va., March 18, 2010 – Increased availability of 3D content is vitally important to sales of 3D-enabled TVs in 2010 and beyond, according to new consumer research from the Consumer Electronics Association (CEA)® and the Entertainment and Technology Center (ETC) at the University of Southern California.

Content remains the key component in future adoption of 3D in the home. Two-thirds (67 percent) of those planning to buy a 3D-enabled TV within the next three years say they will be more likely to buy if they can receive and watch 3D television programs through an antenna, cable, satellite or fiber-to-the-home. Most say the primary reason to buy a 3D-enabled set is to watch 3D movies at home; 65 percent want to watch movies, 36 percent want to play 3D video games and 33 percent want to watch television programming.

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