Posted by Phil Lelyveld on June 30, 2010
N3D, the US’ first 24/7 all 3D channel, launches on DirecTV.
n3D™ powered by Panasonic Features a Variety of 3D Sports and Entertainment
NEW YORK, NY (July 1, 2010) – DIRECTV, the world’s most popular video service and Panasonic, a world leader in 3D TV technology, ushered in a new service and Panasonic, a world leader in 3D TV technology, ushered in a new age in the rapid growth of 3D entertainment for the home with the launch today of three 3D channels, including n3D™ powered by Panasonic – a linear channel dedicated exclusively to 3D programming and viewable on 3D television sets including Panasonic’s line of award-winning VIERA Full HD 3D TVs.
n3D™ powered by Panasonic, is now available at no additional cost to millions of DIRECTV HD customers on channel 103. Throughout the month of July, n3D customers will have access to exclusive, original 3D programming such as Guitar Center Sessions with Peter Gabriel and Jane’s Addiction, as well as additional titles such as, Dinosaurs: Giants of Patagonia, Wild Safari: A South African Adventure and N Wave Picture’s S.O.S Planet, African Adventure: Safari in the Okavango and Encounter in the Third Dimension.
n3D will also offer special events such as this weekend’s running of the NASCAR Coke Zero 400, the local broadcast of the Yankees-Mariners series on July 10-11 and DIRECTV’s exclusive, national broadcast of FOX Sports 2010 MLB All-Star Game in 3D on July 13.
In addition to n3D, DIRECTV is also launching DIRECTV Cinema™ in 3D on channel 104, which is currently offering IMAX titles Deep Sea 3D and Under the Sea 3D and n3D On Demand on channel 105, which is currently delivering replays of ESPN’s 3D coverage of the 2010 FIFA World Cup matches. DIRECTV also launched ESPN 3D on channel 106 on June 11.
“The ability to bring high-quality 3D programming into the home is a huge advancement in the evolution of television,” said Derek Chang, executive vice president of Content Strategy and Development for DIRECTV. “Our innovative technology has allowed us to lead the industry in HD and we are continuing on that same path by establishing ourselves as the premier destination for the best 3D viewing experience available. We are proud to be partnering with Panasonic and are excited to deliver this new dimension of television to millions of DIRECTV HD customers across the country.”
“This is a major milestone in the young history of 3D home entertainment and Panasonic is very proud to work with DIRECTV to bring consumers this new TV channel dedicated exclusively to 3D programming,” said Joseph M. Taylor, Chairman & CEO, Panasonic Corporation of North America. “We have launched our VIERA 3D TVs and Blu-ray 3D Player, and they have been very well received by consumers, but we know the key to the success of 3D for the home is the availability of content. The arrival of n3D powered by Panasonic underscores the fact that consumers will have access to a rapidly growing range of 3D TV programming including live major sports and entertainment events, as well as movies on 3D Blu-ray
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 Posted by Phil Lelyveld
Posted by Phil Lelyveld on June 30, 2010
July 13-14, 2010
Marriot Marquis, New York City
The International Conference on Stereoscopic 3D Media and Entertainment is the only scientific event focused solely on the critical technologies required for widespread and sustained 3D adoption. From acquisition and conversion to transmission and display technologies, this event will provide crucial information to the media and entertainment industry – including CTOs and chief engineers – as it makes long-term investments in 3D. Come listen to and network with the scientists, engineers, and researchers who helped lay today’s 3D foundation – and are inventing the 3D technologies of the future – as they present more than two dozen papers.
For details click here
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Posted by Phil Lelyveld
Posted by Phil Lelyveld on June 30, 2010
Stereoscopic Display Application Issues Location: Hyatt Regency San Francisco Airport Hotel, South San Francisco, California. COURSE DESCRIPTIONWhen correctly implemented, stereoscopic 3D video displays can provide significant benefits in many areas, including endoscopy and other medical imaging, remote-control vehicles and telemanipulators, stereo 3D CAD, molecular modeling, 3D computer graphics, 3D visualization, and video-based training. This course conveys a concrete understanding of basic principles and pitfalls plus a “workshop” session to demonstrate stereoscopic hardware and 3D imaging/display principles, emphasizing the key issues in an ortho-stereoscopic video display setup, and showing video from a wide variety of applied stereoscopic imaging systems.
For details click here
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Posted by Phil Lelyveld
Posted by Phil Lelyveld on June 29, 2010
 JOHANNESBURG, SOUTH AFRICA: The 2010 World Cup represents the most comprehensive laboratory for 3DTV production to date. The host broadcaster, HBS, with the support of Sony, has thus far produced 18 World Cup matches in 3D. There are seven to go.
Television Broadcast collected a few images of cameras, crews and media from the events. At left, a camera operator uses the synced Sony cameras for 3D capture.
At right is HBS commentator David Wood, calling the action with a five-member English Guide team. 
“This is my fourth FIFA World Cup finals as a commentator,” begins David Woods, “and the set-up has been superb. We get the best seat in the house with top-class technical back-up. Each commentator is provided with two monitors, on which they can set up whatever feed they like, including the live match coverage with replays and the game information.”
At left, an HBS camera operator captures the action.
 Right, an HBS operator manages a boom. Below left, a camera operator prepares to catch the action at a goal. Below at right, the FIFA 360-degree sky cam.
Image of David Wood from the host broadcaster’s daily MRL Newsletter. Images of 3DTV camera,  Studio Berlin camera operator, 360-degree overhead camera and goal camera by Darren Smith. Remaining images by Dr. ZVLV.
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June 29, 2010
 JOHANNESBURG, SOUTH AFRICA: The 2010 World Cup has been a watershed for ESPN. The U.S. sports franchise launched its 3DTV network with the opening of the tournament. The U.S.-Slovenia match drew the network’s highest number of households ever for a soccer game. Before Ghana knocked Team USA out last Saturday, total viewership in the United States was up around 70 percent from 2006.
It has around 400 people working at the events in South Africa; around 350 in technical operations and production, according to the daily MRL Newsletter. The U.S. network is said to be the second largest broadcaster at the game.
ESPN’s team built a studio set for pre-game, half-time, post-game and nightly news from Soccer City. Claude Phipps, director of special projects for ESPN, and Geoffrey Mason, head of 2010 production planning, (pictured above) are among the 400. Phipps is a veteran of “Monday Night Football,” plus several other live major league sporting events. He and Mason have been traveling to South Africa for nearly three years in preparation for the event.
“This is the biggest operation that ESPN has undertaken for a World Cup,” Phipps said, “and the response has been fantastic.”
ESPN pulled out all the stops for this World Cup, distributing it in HD on ESPN, ESPN2 and ABC, in Portuguese on ESPN Desportes. The coverage is also at ESPN.com, on ESPN Mobile TV and ESPN International. All 25 games being produced in 3D by host broadcaster HBS and Sony are being carried on ESPN 3D.
“We are bringing together all facets of the company to create a uniform coverage approach,” Phipps said.
ESPN has thus far carried 18 of the soccer matches in 3D–all supported by commercials in the format. The remaining seven will conclude with the final on Sunday, July 11. (The schedule is at espn.go.com/3d/schedule.)
– Deborah D. McAdams
See…
June 21, 2010: “World Cup and NBA Boost ABC, ESPN and Univision”
Soccer and basketball are fueling TV ratings this month.
May 26,2010 : “ESPN Exec is Bullish on 3D Uptake”
“Sports fans are early adopters of technology, and we think that the genre plays very well in terms of the technology, and we’re very optimistic about our plans.”
May 18, 2010 : “ESPN 3D Announces World Cup Schedule”
ESPN today announced the inaugural programming schedule for its new 3D channel launching this summer.
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Posted by Phil Lelyveld
Posted by Phil Lelyveld on June 29, 2010
TV Purchases Expected to Be 20 Percent 3D in 2013
June 29, 2010
SCOTTSDALE, ARIZ.: In-Stat’s predicting a major uptake for 3DTV sets. The research firm said today that one in five TVs purchased in the United States in 2013 will be 3D sets. Year-over-year shipments are expected to grow 231 percent between 2010 and 2011, resulting in a doubling of the U.S. installed base of units for 3DTVs from 2010 to 2011.
“High definition did create a wave of activity in the U.S. market, not seen since the introduction of color,” said In-Stat analyst Stephanie Ethier. “3DTV promises to be the next significant innovation wave for living room entertainment.”
In-Stat previously said 3DTV shipments would more than double next year, which makes sense given sets were just introduced to the market this year. Current shipment numbers are not yet available, but the Consumer Electronics Association’s estimate for all of 2010 is 1.05 million. There are nearly 115 million TV households in the United States with, on average, more than two TV sets. The In-Stat prediction would put 2011 shipments at about 2.4 million.
In other 3DTV consumer uptake projections, the CEA is saying one-fourth of the folks it pinged online planned to buy a 3DTV set within three years. The CEA posted the figure on Twitter, but didn’t say how many people it pinged. Displaybank of South Korea recently predicted that 86 percent of all plasma displays sold around the world would be 3D capable by 2013, according to IPTV News.
– Deborah D. McAdams
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Posted by Phil Lelyveld
Posted by Phil Lelyveld on June 29, 2010
The company behind digital TV in the UK, Arqiva, is currently working on a test that would make 3D television services available to the UK’s terrestrial broadcasters.
Initially the testing will take place outside London using a closed group of households, although Arqiva has already applied to the regulator Ofcom for a licence to broadcast a 3D television service.
The likely candidate for a terrestrial 3D channel will be the BBC as it has the capacity and the funding to pay for such a service, should it become viable in the future.
At the moment, only the satellite broadcaster BSkyB has a purpose built 3D channel available, but with the lack of content, the chance of consumers rushing out to buy 3D Ready TVs is limited
For details click here
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Posted by Phil Lelyveld
Posted by Phil Lelyveld on June 29, 2010
by David Allen
Now that the World Cup is forgotten about, attention focuses on the 2012 Olympics in London and the BBC will be looking forward two years to how it will bring out the best of this most magnificent display of athletics.
According to the BBC, the opening and closing ceremonies will be filmed in the 3D format but, before things get out of hand, the BBC is quick to point out that it may be filming in 3D but that is not a guarantee that there will be a 3D Channel on the BBC.
What this will mean is that the BBC will be conducting several experiments in the run up the Olympic Games.
There is an issue though, as in order to be able to film in 3D the BBC will have to seek out agreements with the European Broadcasting Union (EBU) and the Olympic Broadcasting Service (OBS).
For details click here
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Posted by Phil Lelyveld
Posted by Phil Lelyveld on June 29, 2010
http://www.thevarguy.com/2010/06/25/lenovo-goes-3d-with-ideapad-notebook/
Lenovo is unleashing the IdeaPad Y560d as their first 3D laptop. It features a 3D display unique for multimedia, and comes with software and one pair of glasses. What’s the deal with the 3D craze, and can it help the common VAR? Read on…
The 15.6 inch laptop is as typical as you might expect, complete with SSD and HDD solutions, Windows 7 Lenovo Enhanced Experience and all the bells and whistles you’d want from a mid- to high-end consumer laptop, including some special performance tweaks for Blu-ray and video cards. But Lenovo has a trick up their sleeve.
Lenovo is calling the technology TriDef 3-D technology built in, which has the ability to turn 2D videos and photos into a 3D experience. Although this is a consumer-based technology, it’s got some serious potential in the working world as far as helping people visualize things more realistically.
Consumer devices often leak over in the enterprise, and something like this 3D mobile tech (which happens to be reasonably priced) would be perfect for the medical field. 2D X-Rays and CAT scan images could be bumped up to a more realistic 3D, and even VARs working with businesses who need to show a visualization of a network or a new data center structure could potentially use this technology to sell the product.
Is it a pipe dream, though, or untapped potential? Let us know.
You can get your hands on the IdeaPad Y560d laptop by the end of June, and it’s priced around $1,199.99.
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http://www.toshiba.ca/web/pressrelease.grp?pressid=6465&from=25
Toshiba Leads the Way with Industry’s First Blu-ray 3D Format Notebook
New Satellite A660-042 notebook takes computing to a whole new dimension
Markham, ON (June 16, 2010) –Toshiba of Canada Limited, announced today the introduction of the industry’s first 3D notebook PC featuring playback of 3D1 content in Blu-ray 3D™2, the new Satellite A660-042. Equipped with WinDVD® BD for Toshiba and NVIDIA® 3D Vision™3 software and hardware, this revolutionary notebook plays back content in Blu-ray 3D™ format, providing consumers with a rich and vivid 3D experience when used in conjunction with active-shutter glasses.
The Satellite A660-042 features a 15.6-inch LCD display with LED backlighting and can play 3D Blu-ray titles and games4 . Adopting the same active shutter technology that has made 3D a hit in movie theatres around the world, the Satellite A660-042 comes equipped with wireless 3D active shutter LCD glasses that lighten and darken at the same fast refresh rate of 120Hz5 LCD.
Since each eye receives a slightly different image at the same time, the result is a high quality6, dynamic stereoscopic image: full 3D7. The system’s high level performance is enhanced by the integration of NVIDIA’s latest graphic processor, the NVIDIA® GeForce® GTS 350M, and 1GB Video RAM dedicated to graphics processing.
“Toshiba of Canada is incredibly excited to offer Canadian consumers the first ever 3D notebook,” said Mini Saluja, Toshiba product manager. “With the Satellite A660-042, activities such as gaming and watching movies are enhanced, allowing for a more intense and satisfying experience.”
In addition to being the first 3D format notebook on the market, the Satellite A660-042 continues Toshiba’s commitment to providing notebook options that perfectly merge outstanding performance with a sophisticated aesthetic. Featuring a Velvety Black casing with chrome accents and a raised-tile keyboard, this sleek unit comes equipped with the latest Intel Core i7 processor, harman/kardon stereo speakers with Dolby Advanced Audio and 640GB of hard disk drive space.
Other key features include:
- Toshiba Media Controller- a Toshiba exclusive application with a drag and drop interface that completely simplifies the home networking experience.
- USB Sleep n Music- a Toshiba exclusive feature that allows the computer to act as a portable sound system when attached to an MP3 player- even when it is off or asleep.
- Resolution+ – a Toshiba exclusive innovation that takes standard definition DVD content and upscales it to a sharper, more vibrant picture that looks more like HD.
- Eco Mode – limits power consumption and allows users to measure energy usage in real time.
- Hard Drive Impact Sensor – detects vibrations or falls and protects the hard drive from damage and data loss.
- USB Sleep and Charge – charge a PDA, Mobile Phone, MP3 player, gaming console etc. even when the notebook is turned off.
- Face Recognition Technology – logon on to your notebook using your face.
- HDMI output port – tap into a home theatre or other external consumer electronics devices.
- 4GB of DDR3 memory
- Windows 7 Home Premium
Available for the suggested list price of $1,899
For more information, please contact:
Carla Maggiotto / Kiva Reardon
Media Profile
416-504-8464
carla.maggiotto@mediaprofile.com / kiva.reardon@mediaprofile.com
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Posted by Phil Lelyveld
Posted by ETC Tech Admin on June 29, 2010
 ” It’s a neat technology, a lot of people are going to be able to enjoy it, but it’s not a perfect technology for everyone” stated Dr. Pablo Arregui from the Chico Eye Center. 3-D movies are all the rage on the big screen, and now viewers can enjoy them from their own home. 3-D tv’s hit the market in February and in the first three months consumers nationwide spent about 55-million dollars on them. But research shows more than 50% of people will have difficulty viewing 3-D movies.
” With the tv’s, because we watch those so much more, I think we’re probably going to start seeing a lot more eye problems” Dr. Arregui said. Before switching into “3-D mode”, most sets warn of potential motion sickness, dizziness or nausea. They even go as far as saying that some viewers may experience epileptic seizures or stroke.
” In some people a 3-D movie could be a potential trigger for that particular problem” Arregui says. With all the risks involved, many may wonder if the price is worth it. 3-D tv’s don’t come cheap, the average price for a big screen 3-D tv ranges between three and six thousand dollars.
Dr. Arregui says that combining two images to create the 3-D effect is what triggers most problems, causing eyes to become fatigued and strained. ” That mechanism, that convergence and the accommodation that usually run together, that creates some ocular symptoms in many people” Dr. Arregui stated.
Diagnosing symptoms is easy with a visit to an optometrist, something that is recommended regularly so problems are detected before they become serious.
Program managers at USC’s Entertainment Technology Center say there are no large scale studies to determine the health effect of long term 3-D viewing.
Link to the article
Link to PDF
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Posted by ETC Tech Admin
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