The MSI FR600 3D – Cinema Entertainment in a Laptop

Taipei—MSI just rolled out the FR600 3D multimedia notebook computer equipped with the latest 3D graphics technology and cinema-quality THX TruStudio Pro smart wrap around sound. Put on a pair of 3D glasses and enjoy an all-new 3D multimedia experience with true-to-life graphics whether you’re playing videos games, watching films, or browsing through a photo album.

MSI Marketing Director Sam Chern points out that the 15.6” FR600 3D laptop boasts the latest raised totem seal coating technology to protect it against scratching and smudges. The inside cover comes with silver components that stand out in contrast with the jet black color theme. What’s more, under the hood, you’ll find Intel’s powerful Core i5 processor as well as MSI’s own TDE technology for the ultimate in 3D multimedia performance.

Maximize your 3D cinematic experience

Polarized 3D graphics: The FR600 3D employs the principle of circular polarization to separate light rays and deflect them in both clockwise and counterclockwise directions to form true-to-life 3D images. The FR600 3D multimedia laptop has three image modes. It offers realistic three-dimensional visual effects, converts 2D images and photos to 3D, and, when you are performing tasks, such as word processing, you can choose the conventional 2D mode. The FR600 is the perfect laptop to meet all of your 2D and 3D needs.

THX smart wrap around sound: To further enhance the 3D enjoyment offered by the FR600, MSI Notebooks joined forces with internationally renowned sound technology firm Creative in the designing of the FR600 3D laptop to give it THX TruStudio Pro smart wrap around sound for cinema-quality audio. The FR600’s four high-end speakers offer incomparable sound quality to go with the unbelievably realistic images for an incredible audio-visual experience.

Cinema Pro technology: In addition to powerful multimedia performance, the FR600 3D laptop packs MSI’s own Cinema Pro technology, so you can simply press the Cinema Pro hot key to switch over to film mode for higher display resolution and richer colors to maximize your 3D film experience.

Turbo performance at the touch of a finger

Intel Core i5 processor: The FR600 3D laptop comes with Intel’s powerful and energy-sipping Core i5 processor with Intel Turbo Boost and Intel® Hyper-Threading technology with dynamic adaptive performance to handle more data and vastly increase overall system performance.

TDE technology: The FR600 3D packs MSI’s TDE (Turbo Drive Engine technology). A touch of the mirror finish P1 hot key above the keyboard instantly throttles up system performance, so that your computer doesn’t bogged down when it’s processing big load application programs.

Classically chic

Fusion of technology and style: The FR600 3D laptop is proof that MSI continues to insist on the best. The FR600’s ebony cover is sheathed in non-peeling raised totem seal coating to prevent scratching and smudging. The center is graced with MSI’s glowing platinum logo and the wrist rest areas with a soft raised diamond coating that not only soothes your hands, but adds an extra touch of class.

Extended battery life: The FR600 3D is equipped with MSI’s exclusive ECO Engine power-saving technology which allows you to select from among five power management levels—Video Game, Film, Presentation, Word Processing, and Turbo Battery, depending on your current needs to enhance battery efficiency to further extend battery life. The FR600 3D is ideal for the person on-the-go.

Multiple HD hardware: The MSI FR600 3D is equipped with a wide cinema-class 16:9 ratio LED display. Not only are colors rich and crisp, you don’t have those pesky black bars at the top and bottom or your screen when viewing HD films. And the HD720p webcam allows you to enjoy fast, smooth, bright, and high fidelity web calls with friends and family. If you want more than a high definition computer screen.

original post: http://www.tweaktown.com/pressrelease/4426/the_msi_fr600_3d_cinema_entertainment_in_a_laptop/

Microsoft building a huge arsenal of 3D capabilities. /

It seems Microsoft’s motion-sensing ambitions don’t begin and end with Kinect on the Xbox 360. As the acquisition of Canesta strongly suggests.

Microsoft’s supposed moratorium on acquiring companies (which actually turned out to be exaggerated anyway) is at an end, with the company buying Canesta. Canesta is a small Silicon Valley firm which specializes in motion-sensing and gesture-recognition technology.

The long (although entirely non-technical) explanation of the kind of technology Canesta produces is that it allows people to interact with computers and other pieces of technology using their bodies rather than a dedicated control method such as a mouse or touchscreen. Hands and fingers are the obvious example, but other parts of the body can also be utilized. The short explanation is Minority Report.

This kind of technology is expected to play a bigger role in the future of computing and beyond. And Microsoft is betting big on motion-sensing and gesture-recognition being the next big thing. Having already bought 3DV last year, this latest acquisition represents Microsoft building a huge arsenal of 3D capabilities.

Microsoft is, it should be noted, no stranger to the technology either. This deal comes just days before Kinect launches for the Xbox 360. Kinect, as demonstrated by both Oprah and Ellen over the past couple of weeks, is a system which allows gamers to play using their whole bodies rather than a traditional controller. It’s essentially the Wii times ten.

Kinect is flying off shelves around the world during its pre-order phase despite its $150 price tag and competition from Sony and its rival Move system. I wouldn’t mind betting that it’s this level of interest that has persuaded the higher-ups at Microsoft to throw their weight behind the technology. But I remain unconvinced it’ll successfully move beyond videogames. Even if it does I suspect Windows 8 would be a little too early.

Although both companies have confirmed the acquisition, neither has disclosed financial details. We also don’t know whether Microsoft has bought Canesta to use the technology specifically or to acquire the 44 patents the company currently holds. My guess would be a combination of the two.

by Dave Parrack

original post: http://vista.blorge.com/2010/10/30/microsoft-acquires-canesta-maker-of-3d-motion-sensing-gesture-recognition-chips/

For many nerds, the brand new Tron: Legacy movie is a film they’ve been waiting for for 30 years. It is going to be more than a movie; it’ll be an event. And Oakley, a niche manufacturer of specialized 3D glasses, understands that. That’s why when you go see the new Tron movie in theaters, it wants you to bring along its special Tron 3D glasses.

Yeah, Disney has toiled with this movie for years and years, and has state-of-the-art 3D technology that will likely rival what everyone to date has said is the best use of 3D movie tech to date, Avatar. So why would you go into the movie with the theater’s cheap disposable 3D glasses?

“The premiere of TRON: Legacy is a great opportunity for us to introduce moviegoers to the unique innovations of Oakley 3D eyewear,” said CEO Colin Baden.

Baden promises that the special Tron-branded 3D glasses will provide viewers with the highest fidelity 3D experience possible in movie theaters across the country.

The catch? These glasses cost $150, and cannot be used on stereoscopic 3D TVs or any sort of home 3D media. You can, however, use them for all 3D movies in theaters. But then you’ll actually be a guy who brings his own 3D glasses to the movies. There aren’t too many of those…

Nevertheless, if you’re an ultimate Tron fan, you gotta check these out.

by Jordan Cressman

original post: http://www.i4u.com/41729/ultimate-nerd-150-tron-3d-glasses

It has been a roller-coaster year for 3D and the technology’s most fervent evangelist, Jeffrey Katzenberg, head of DreamWorks Animation. In the first few months of 2010, Avatar became the highest-grossing film of all time with $2.8 billion in ticket sales. It seemed that 3D had made a critical and business breakthrough into the mainstream.

But in April Clash of the Titans hit theatres. Audiences got a horrifying glimpse of what it can look like when a studio slaps a movie into 3D after it has been filmed. Characters looked like “bad, cardboard cutouts,” said one reviewer. A 3D backlash set in. Critics asserted the average $3.25 extra ticket price chases away moviegoers. Online publication Slate argued the ratio of per screen revenue for 3D versus 2D was shrinking dramatically. Roger Ebert wrote for Newsweek, “Why I Hate 3D (And You Should Too).” Doubly insulting were 3D movies like Cats & Dogs and Piranha–lousy and expensive to see, says analyst Richard Greenfield of BTIG research. When you do that, he adds, “you run the risk of alienating your core consumer base.”

All nonsense, responds Katzenberg, the 59-year-old DreamWorks chief executive. Putting on his rose-colored glasses, Katzenberg believes that within the next 20 years everything we look at, from billboards to movies to cellphone screens, will be in 3-D.

“There are naysayers out there,” he says. “There are people who are in 100% denial about this. But it’s over. Game over. Touchdown. 3D won.”

Katzenberg, of course, is extremely motivated to make that audacious prediction, hyperbolic or not. Every DreamWorks Animation movie is now in 3-D. His latest, Megamind, hits theatres Nov. 5. His company needs widespread acceptance of 3D to flourish.

Earnings have jumped from $15 million in 2006 to $151 million for 2009, while revenues rocketed from $395 million to $725 million. For the past six years DreamWorks has averaged one movie per year in the top ten by domestic box office. By the end of 2010 DreamWorks Animation has a good chance of landing three in the top ten. Shrek Forever After and How to Train Your Dragon are already ranked seventh and eighth, respectively.

The movie industry welcomes Katzenberg’s evangelizing because it badly needs those extra revenues. DVD sales have shrunk 19% since 2006. 3D is beginning to slowly make up for that loss, constituting nearly 20% of the $8 billion in box office revenues so far this year, up from 11% in 2009, according to Screen Digest. The production cost of a 3D movie is 10% to 20% higher than that of a regular film. But it could pay off. Jackass 3 (in 3D) earned 40% more in its opening weekend than Jackass 2.

Meanwhile whole markets are growing around 3D in the home. Eyewear companies like Oakley are rolling out lines of 3D glasses that will sell for as much as $150 a pair. Nintendo has a 3D handheld game system in the works. So far this year consumers have spent $1.2 billion on 3-D television and DVD players, but that growth will stall without more home 3D content.

Katzenberg has a long history in Hollywood. In the late ’80s he helped Michael Eisner turn Disney around as head of the company’s studio. He later started DreamWorks with Steven Spielberg and David Geffen and took the animation division public in 2004. (DreamWorks SKG is now its own ministudio with a distribution deal with Disney.)

That same year he had a revelation, after watching The Polar Express, that 3D would be the future of filmmaking. DreamWorks was struggling then, with only the Shrek franchise throwing off real money. 3D might offer a flood of new revenue.

“I was blown away by how visceral the experience was, how exhilarating it made me feel,” says Katzenberg, his signature Diet Coke nearby in his office at DreamWorks’ Glendale, Calif. campus. “This is an opportunity . . . to make our movies more engaging and interesting, more emotional and unique.”

But the technology wasn’t advanced enough. The Polar Express could be shown in 3D only on Imax screens. So Katzenberg started talking to anyone who would listen about the promise of mass-market 3D. That included filmmakers like James Cameron, theatre owners and technology experts.

“He’s a 3D ambassador like no other,” says Greg Foster, president of Imax. “He picks up the phone and calls theatres individually.”

Katzenberg brought studios and exhibitors together to craft a cost- sharing solution to pay for digital 3-D-enabled projectors. Today 15% of screens in the U.S. can show 3D movies, with 500 more added every month.

Katzenberg is mystified by the sharp knives that are being pointed–prematurely, in his view–at 3D. “We’re only two to three years into the adaptation of this technology,” he says. He concedes that some of the gripes are legitimate, particularly complaints that 3D glasses dim the image on the screen. But he says that the next generation of digital projectors, using lasers instead of lightbulbs, will mitigate that problem.

As for people like Ebert who complain about the look of 3D movies, well, Katzenberg feels there isn’t much he can do about that. “Okay, I get it. He aesthetically finds it intrusive to his movie-watching experience,” says Katzenberg. “He can see Megamind in 2-D.”

Other complaints he dismisses out of hand, especially anything to do with the price hike for 3D tickets. Katzenberg insists there’s been no price resistance from audiences and in fact believes that in a better economy theatre owners would be able to charge even more. Katzenberg points out that consumers can always see the movie in 2D. “We’re not saying if you don’t fly first class you can’t fly,” he says. “We have coach.”

Hollywood could shoot itself in the foot if it continues to release eyeball-challenging movies like Clash of the Titans. But the industry seems to be getting the message. Warner Bros., which released that movie, recently announced it’s abandoning its effort to convert the next Harry Potter movie into 3D, saying it couldn’t meet quality standards. Just what Katzenberg wanted to hear.

by Dorothy Pomerantz

original post:http://www.ctv.ca/CTVNews/Entertainment/20101026/katzenberg-says-3d-here-to-stay-101031/

The catalyst for today’s Display Daily article was a comment offered by Josh Greer, the President and Co-founder of RealD Inc.(Beverly Hills, CA) at the 3rd Annual 3D Entertainment Summit recently held in Burbank, CA. Greer stated that consumer electronics companies are targeting April 2011 for an initial offering of LCD 3DTV’s utilizing passive polarized glasses and based on RealD’s ZScreen technology.

This article is a “think-through” of the prospects for this technology as a competitor in the home 3DTV marketplace. Let’s start with a quick lay-of-the-land.

The current state of the art in 3DTV technology is based on the use of shutter glasses. The advantages of this approach include the production of a decent 3D image and the fact that the technology can be integrated into current generation LCD and plasma displays at little additional cost. The consumer is basically buying a conventional, albeit higher end, 2DTV. If they want to enable the 3D option, then they spend the money to buy “expensive” shutter glasses. The other disadvantage is, of course, the awkwardness associated with wearing shutter glasses.

At the other extreme, the Holy Grail in 3DTV is a glasses free technology. Despite recent developments in such technologies, the simple fact is that it is just not ready for prime time and commercial products are likely years off.

This leaves the middle ground: 3DTV based on passive glasses. Such an approach has users wearing inexpensive and presumably comfortable glasses. These glasses do not require batteries or an IR emitter.

One such passive technology has been around for a while. It is called patterned retarder or MicroPol. To implement this technology, a sheet consisting of an array of waveplate stripes is precisely positioned on the front of the LCD. This is an expensive component. Adding to the expense is that fact that the logistics of the supply chain are very unfavorable with fabrication and application of the patterned retarder sheet currently available principally from a single supplier based in Japan. Other disadvantages of the approach include the fact that the vertical resolution of the 3D image is reduced by half and the vertical viewing cone is quite restricted. Although undesirable, neither of these later disadvantages are necessarily killer problems.

RealD’s flat screen ZScreen approach is likely a descendent of the computer monitor ZScreen developed by the seminal 3D company, StereoGraphics, which was acquired by RealD in 2005. It is basically a screen-sized electro-optical polarization switch. As was the case for the patterned retarder sheet, the addition of a ZScreen constitutes an expensive modification to a conventional LCD 2DTV.

The ZScreen approach does, however, have an important advantage. Since the ZScreen operates in a time sequential mode, the resolution in the 3D mode is not reduced from that presented by the display in the 2D mode. Another potential advantage is that in principle, it can be cost effectively produced by existing manufacturers of LCDs and assembled by existing module makers.

On the down side, the addition of the ZScreen does introduce a reduction in image brightness, as well as some angular dependence to the quality of the 3D image.

When the advantages and disadvantages are added up, the patterned retarder approach has not been able to capture any market share. The story for the ZScreen may be different. Greer set reasonable expectations by stating that he does not anticipate the RealD passive 3D approach to replace current shutter glasses based 3DTV offerings but, rather, to co-exist and carve out a portion of the market. I would agree, the combination of advantages and trade-offs offered by the ZScreen approach should allow it to achieve this modest level of success.

original post: http://displaydaily.com/2010/10/29/some-thoughts-on-realds-passive-3dtv-technology/

The broadcaster is using ESPN Wide World of Sports, a new theme park experience at Disney World and the largest multi-sport facility in the US, to organise a week long test session for 3D technology in December. /

ESPN’s 3D channel is half way through a one year trial with which to prove a business case or it may be pulled from the air, writes Adrian Pennington. The network, which launched in June carrying 25 FIFA World Cup matches and plans to produce 94 live events in its first year, will have its future reviewed in early 2011.

“We committed to a full year of trial of ESPN 3D and we’re preparing for a second year, but whether this is something we repeat or continue or cut is something that at this point we have very little indication on one way or another,” ESPN Senior Director of Technology, Jonathan Pannaman (pictured), told the Sports Broadcast Europe conference.

“We’re still not sure what makes sense for 3DTV and we don’t yet see a proven ROI,” Pannaman said. “At the same time the buzz is huge and we are hopeful of a huge push by the consumer electronics association ahead of Christmas to market 3DTV sets and services, and we’re seeing more stereo 3D movies and 3D Blu-ray discs come to market.

“Regardless of whether we continue as an event-based network or go to a 24/7 network switch to VoD, we definately have to make production efficiencies to make it work. We’ve also got to get more eyeballs looking at 3D to get some idea of acceptance in the marketplace.”

Pannaman is leading the sportscaster’s 3D task force whose premise he said is to find technology that will allow it “to do ubiquitous production of 3D with an absolute minimum of additional cost” over 2D production.

“That’s a tall order,” said Pannanman. “The current approach is based on the film model but it’s our focus to reduce and change that. We have to bring in more automated rig correction, even to the point where there is a single workstation which can manage many tasks. Currently we are fielding a convergence operator for each camera position. That economy can’t be allowed to continue.”

The broadcaster is using ESPN Wide World of Sports, a new theme park experience at Disney World and the largest multi-sport facility in the US, to organise a week long test session for 3D technology in December.

ESPN is also to conduct a major study into depth metadata and depth analysis.

“This is major topic which impacts events downstream. For example we need to think very carefully about how we place closed captions and graphics in stereo. Do we need to develop some automated alarm which will alert us before we go to air whether a graphic is going to occlude the image? These are monumental challenges which are vital to enable us to produce good 3D.”
Story Code : bb56

original post: http://www.tvbeurope.com/main-content/full/question-marks-over-espn-s-3d-future

Charles Dickens’ belovedChristmas Carol has been filmed more times than I can count — straightforward adaptations, musical adaptations, Muppet adaptations — but Hollywood never seems to tire of bringing out a new version. And that’s understandable, I suppose. It’s got a little of everything: holiday cheer, spooky goings-on, easily digestible morality, and a crotchety antihero protagonist who was humbugging all over everybody’s fun long before Dr. Gregory House came along. Last year Hollywood yet again dragged Ebenezer Scrooge away from his quaint Jamaican retirement home, this time in the form of an animated mo-cap outing directed by Robert Zemeckis and starring Jim Carrey as multiple characters, including old Scrooge himself.

Just in time to cash in on the Christmas spirit, Walt Disney Studios Home Entertainment will be releasing A Christmas Carol on Blu-ray and DVD November 16th. What’s more, A Christmas Carol will be Disney’s first Blu-ray 3D release, exciting news for those of you who have somehow managed to stay excited about that technology this long. The release will span the Disney-standard array of formats: a four-disc Blu-ray combo pack ($49.99), a one-disc Blu-ray ($39.99), and a one-disc DVD ($29.99). The combo pack will include the 3D Blu-ray, a regular Blu-ray, a DVD version, and a digital copy.

BLU-RAY 3D Disc includes an exclusive 3D bonus feature, plus all the Blu-ray and DVD features:

• Mr. Scrooge’s Wild Ride — In this 3D bonus feature, director Zemeckis and the cast explain how 3D made the Dickens novella come to life. The feature explores how 3D technology brought a whole new dimension to the story, from the Ghost of Christmas Past whisking Scrooge through time, to the look and feel of the characters in 19th Century London.

BLU-RAY features include all of the DVD features plus:

• Behind the Carol: The Full Motion-Capture Experience — A feature-length picture-in-picture viewing mode takes the audience behind the scenes of motion capture filmmaking.
• Countdown to Christmas Interactive Calendar — 25 days of holiday surprises extend the holiday cheer, as viewers come back to discover what each door holds.
• Six deleted scenes

DVD features include:

• Capturing A Christmas Carol — Actress Jacquie Barnbrook hosts a journey through the creative process of Disney’s A Christmas Carol.
• On Set With Sammi — Follow Sammi Hanratty, one of the film’s young stars, as she shares a kid’s-eye view of an “anything but average” day on the set.
• Three deleted scenes

By David Wharton

original post: http://www.cinemablend.com/dvdnews/Disney-s-A-Christmas-Carol-Arriving-On-DVD-In-Time-To-Humbug-The-Holidays-27889.html

Namco Bandai has announced that Enslaved will be obtaining its first piece of the DLC pie, which above all things will be adding support for both full stereoscopic 3D and a imitation 3D for people who purchase a set of TiOviz Inicolor Glasses (The same device that powered the 3D version of Batman: Arkham Asylum).

Along with the 3D addition, players will also be able to partake in a new campaign of sorts titled; “Pigsy’s Perfect 10″. This unique side story offers a different perspective on the game world, with a focus more placed on stealth, sniping and grenade kills.

This DLC is scheduled to launch before the end of 2010 and will cost 800 MSP ($9.95).

by BRYCE WILSON

original post: http://www.ripten.com/2010/10/30/enslaved-getting-3d-dlc-brycew/

The 3DS is the first major overhaul of Nintendo’s hand-held game system since it launched the popular Nintendo DS in 2004. With the 3DS Nintendo will upgrade how gamers can share information and play wirelessly with friends online.

Consumers are growing tired of the current DS hand-held. On Thursday, Nintendo said sales of DS machines fell 43% to 6.7 million units in the April-September period from a year earlier. Sales of DS software titles dropped 23%.

The Japanese company also reported its first interim net loss in seven years, hurt by weakening overseas sales and the strength of the yen. First-half revenue fell 34% to 363.16 billion yen ($4.44 billion) from a year ago.

For Nintendo, which plans to release the 3DS Feb. 26 in Japan before a global launch in March, it is part of an effort to curb the threat from inexpensive social games played on Apple Inc.’s iPhone and cellphones running on Google Inc.’s Android operating system.

While the games on social-network site Facebook or Apple’s iTunes store tend to be less sophisticated than those played on a Nintendo hand-held, they allow users to play against friends or challenge strangers from across the world more seamlessly.

Nintendo says one of the new communication tools, StreetPass, finds and connects to a nearby 3DS machine even if the other party is a total stranger. The person doesn’t need to be using the 3DS at the time in order to wirelessly link up and share data with another 3DS machine in the vicinity using a Wi-Fi connection.

The idea isn’t entirely new. Certain games available on the current Nintendo DS offer a similar function called “Tag Mode” that lets players share game data, such as maps or character information. However, both parties need to be playing the game at the time in order to connect wirelessly from DS to DS. Nintendo said StreetPass offers broader potential for social interaction.

For example, Nintendo has showed a social network-like application called the StreetPass Plaza. On any given day, a 3DS owner may unknowingly cross paths with many other 3DS users. The virtual playpen displays a day’s encounters, each as an avatar with some basic but not too revealing information: the person’s screen name, the last game they played, when the “pass” took place and how many times the two have come across one another.

In a nod to privacy concerns, Nintendo says users will be able to disable these wireless features if they choose.

At a media event last month, Nintendo President Satoru Iwata said the new features “encourage people to make it a habit to carry around the Nintendo 3DS devices wherever they go.” Nintendo has forecast that it will sell about four million 3DS hand-helds from Feb. 26 to March 31. The expected price is 25,000 yen ($306).

Akira Uchida, who produces games, said he may incorporate StreetPass into a 3DS version of his popular Japanese dating simulation game LovePlus, for a Konami Corp. unit.

The question remains whether Nintendo can popularize the new communication features without adding a 3G wireless connection to the device. So far, it has resisted committing to 3G, saying it doesn’t want 3DS owners to have to pay a monthly fee for mobile connectivity. For the time being, its plan is to add more Wi-Fi hotspots where the 3DS can access the Web for updates, ranking and other information even if the system is dormant.

Jay Defibaugh, equities research director at MF Global FXA Securities in Tokyo, said Nintendo’s current solution of Wi-Fi hotspots and machine-to-machine connections don’t work as well in the U.S. and Europe, where the population density is lower and public transportation is less frequently used.

“I don’t think Nintendo gets the opportunities to catch people congregating in large crowds overseas like they do in Japan. The ultimate solution lies in some form of cellphone connectivity for 3DS,” said Mr. Defibaugh.

Nintendo said a second feature called SpotPass connects the 3DS to the Internet via a Wi-Fi connection and then allows the user to play videogames with other people online. Once online, Nintendo can also automatically push new software or provide data such as rankings for specific games.

A developer for head-to-head fighting game “Super Street Fighter IV: 3D Edition” from CapcomCo., said SpotPass would allow people to fight other users from across the world, while it may also allow users to observe other people fight online to learn new moves or techniques. But an important secondary impact from SpotPass is that it could help Nintendo to slow the piracy problems that have plagued DS software sales. SpotPass will automatically send out 3DS system updates, allowing Nintendo to constantly tweak its system to prevent it from running copied software.

By DAISUKE WAKABAYASHI

original post: http://online.wsj.com/article/SB10001424052748704361504575552052178193756.html?mod=googlenews_wsj

Kalaam Telecom, in a forward-thinking move, released their latest corporate campaign for 2011 in 3D! Now screening at Bahrain International Airport (BIA) till 31st December 2010, Kalaam’s 3D animated advert is showcased in three 42-inch 3DTV screens and requires no special glasses to view. Hosted by Balfour International Group, the 3D experience kiosks installed in both the arrivals and departures concourses broadcast continuous footage of vivid visuals and animated adverts that provide the 3D effect based on Phillips ‘Wow” 3D technology.
“We were keen to present the innovative spirit of Kalaam Telecom in a unique way. The 3DTV viewing experience without special glasses provided us with an ideal opportunity to launch our 2011 corporate campaign: “Experience the Kalaam Advantage” in this fresh approach to advertising. We are excited to be among the first telecoms to be involved in reaching our audience through this powerful 3D medium brought to Bahrain by Balfour Group International”, stated Veer Passi, Chief Operating Officer of Kalaam Telecom Bahrain.

“After many years of development, 3D screen technology is now surpassing all expectations in terms of impact for the advertiser and the general consumer. After successful launches of the 3D experience in the UK, the UAE, India and Germany, Balfour has now brought the 3D experience to the Kingdom of Bahrain,” says, Charles Firebrace, Head of Business Development, Balfour International Group.

“Creating an animated 3D corporate ad was an exciting challenge for us especially as we had no idea how the effects would come through’, added Anna Kelly, Communications Manager at Kalaam. “As an alternate voice and data service provider, Kalaam Telecom’s 2011 corporate campaign focuses on the five-fold advantage Kalaam provides a customer. To highlight this message, through images that provide the depth required for the 3D effect in a 15 second spot was daunting, at first, but we are now very pleased with the released advert. It’s quite engaging to see Kalaam’s message in 3D with the elements of the brand projected and floating in front of the TV screens.”

The 3DTV Screens are located at opposite Gate 12 in the Departures concourse and at the Green Channel Exit in the Arrivals Lounge at the Bahrain International Airport.

3DTV kiosk located opposite Gate 12 at BIA screening 3D animated visuals and adverts to view without glasses.

(Thanks to Thomas  Edwards, Fox, for this story.)

original post: http://www.ameinfo.com/246555.html